Managed, and collaborated with UX teams in an agile environment on a procurement chatbot app prototype, a computer hardware/video conferencing software manufacturer's support site redesign, and a major telecom outage alert system.
Currently mentoring/supporting/managing a pod of 5 junior designers as a studio lead.
Led user research, created personas and journey maps for a leading auto manufacturer's iPad app that guided users through finance and insurance options.
Created wireframes and high-fidelity designs, and provided team leadership for an enterprise financial application and a healthcare Salesforce portal.
Designed, created, and user-tested interactive prototypes for a computer manufacturer's mobile app and a responsive website for a rewards-based market research platform.
Senior UX Designer/Web Designer
Freelance : Providence, RI, 01/2003-present
Designed, coded, and currently maintaining multiple iterations of an artist's online fine arts portfolio, williamafrance.com.
Adapted existing designs to accommodate changing business goals for the Dell Equallogic website redesign, Citizens Bank knowledge management application, and Textron site updates.
Senior Information Architect
One to One Interactive : Charlestown, MA, 12/2007-09/2008
Defined, created, and tested interactive prototypes for web-based applications for McGraw-Hill Construction and Healthy Advice Networks.
Collaborated with cross-functional teams to create detailed experience models, scenarios, flow charts/sitemaps and wireframes that aligned with brand attributes for the following: General Motors (Pontiac and OnStar), Proctor & Gamble (Gillette, Tide, Duracell), Sara Lee (Jimmy Dean, Hillshire Farm, Best’s Kosher, and Gallo)
Created detailed assessments of competitor sites using heuristics.
Defined and designed a broad range of Web-based business solutions including rich internet applications for many clients, including: Hunter Douglas, Audi, Jimmy John's Sandwiches, Blue Cross Blue Shield of Massachusetts, and Thomson Reuters Techstreet.
Performed user needs analysis, contextual research, business process analysis, and structured complex content.
Synthesized business and user needs into web site designs by creating site hierarchies, defining functional requirements, and presenting findings and designs to clients and team members.
Worked as a technical editor on Getting Started with 3D Carving book, written by Inventables founder Zach Kaplan.
Modified and fabricated 3D printed/laser-cut prototypes for shoe insole prototypes for an early-stage medical device startup exploring mechanisms for delivering an experimental diabetes therapy.
Recruited, guided, and collaborated with expert authors to create hands-on technical books designed to teach motivated individuals from any background how to create using DIY technology and computer-controlled tools.
Redesigned the layout, appearance, and usability of complex books by creating new print, PDF, and ebook CSS stylesheets used with O’Reilly Media’s Atlas platform and Antenna House typesetting software.
Developed 19 weeks of unique Fab Academy curriculum, based on the MIT course “How to Make Almost Anything” in digital fabrication and electronics, comprised of 31 individual lessons, utilized by Fab Labs around the world.
Formed and led the international review committee on academic standards used to evaluate hundreds of students.
Taught the basics of computer-aided design (CAD), CNC fabrication, electronics design, electronics production, embedded programming, molding & casting, 3D scanning, 3D printing, version control, project management, and physical computing/prototyping.
Art Exhibitions
Bits to Its, Landing Gallery, Rockport, ME - 2013
Saturnalia, Candita Clayton Gallery, Pawtucket, RI - 2012
Finalist - International Design Excellence Awards (IDEA)
I was the Information Architect on the project and compiled the requirements documentation, designed all application interactions, wrote the functional specifications and worked with the engineers and client to implement the designs.